Top Business News

Sydney Sweeney’s Latest Ad Controversy Reveals a Truth Marketers Can’t Afford to Ignore

Your messages aren’t received in a vacuum. When they conflict with your customers’ worldview, it can signal your brand isn’t for them.

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Most Stores Chase New Customers. Kiko Milano’s Latest One Is Designed to Keep Existing Ones

After a failed U.S. expansion and a near-$1 billion global comeback, KIKO Milano is betting that loyalty, not foot traffic, drives retail growth.

Companies Are Solving Today’s Hiring Problem by Creating a Much Bigger 1

Data from 75 million postings shows tech jobs require fewer skills but more experience, creating a costly challenge for employers automating junior work.

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A Researcher Who Studies Teens and Tech Explains Why Social Media Bans Backfire (And What We Should Do Instead)

Why is Australia’s social media ban a flop, and what should we try instead? An expert who’s been studying teens and tech for 30 years has ideas. 

Why Your Virtual Event Flopped — and the 7-Step Framework to Make the Next One Your Best Yet

The world of business events has changed — permanently. The question isn’t whether to use virtual events; it’s how to use them effectively.