Top Business News

How to Know When It's Time to Evolve Your Brand — and How to Do It Right

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

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MacKenzie Scott’s HBCU Donations Revive Focus On Her Ties To Toni Morrison

MacKenzie Scott's $700 million worth of HBCU donations brings new attention to the mentorship she received from Toni Morrison.

Why Authenticity Is the New 'Purple Squirrel' of Entrepreneurship

Building a business that lasts isn't about luck or virality. It's about becoming the rare kind of leader who pairs conviction with consistency and integrity with execution.

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‘Oh Boy!’ Juelz Santana Believes Financial Literacy Takes Precedence Over Reading

Santana says there are different forms of intelligence that he values more than the skill of reading, "common sense" being the highest among others.

How Turning Down Clients Could Actually Be Your Best Growth Strategy

Here's how businesses benefit from being selective with clients and choosing quality over quantity.